Las Vegas Signage

So over spring break I traveled to fabulous Las Vegas. I didn't do much but I did notice a lot of things. So as I was walking down the strip as I do every time I go there, I noticed that designs were changing. The Treasure Island identity changed from a decorative, pirate themed sign to a new sign. I had noticed this before but I didn't think twice about it. I also noticed that the Planet Hollywood logo had changed as well. The previous one that I remembered was the blue planet with stars and Planet Hollywood streaking across the front. The new sign is simple and minimal, much like the new Treasure Island sign. I found this interesting for some reason. Then I started noticing that a lot of design is changing to be more minimal in an attempt to look high-end or modern. I don't know. I'm finding it fascinating. I actually liked the old Treasure Island sign with the pirate skull. The new sign is too plain. I don't get a Treasure Island feel when I look at it. I mean it's a good design but I don't feel it’s functioning or pertaining to the theme of the hotel. The new Planet Hollywood design is okay I guess. I still get a feeling of a planet but it's Vegas. Come on. Have some fun. They're starting to get a little too minimal with the signs. If I was given the opportunity to create an identity for a Hotel on the strip I would go crazy. I would design something fun and attention grabbing. That’s the point. Yes, simple is better, but give me something that can stand out of the crowd. Something sexy and intriguing. Make it modern and edgy.